Brighton DECA wall

Business and Marketing

Business management, marketing, entrepreneurship, accounting, and finance skills find application in every area of employment. Whether you are interested in retail sales, public accounting, financial industry, advertising, or starting your own business, these programs are for you. Successful business students are good communicators.

Business Management and Administration

Students learn the latest software and business principles necessary to run an office in a small or large business.

Marketing

Students focus on merchandising, retailing and advertising/promotion. Operation of a school store and working with marketing related situations provided by local businesses are part of the program.

School-based Enterprises

Students participating in these programs may get real-life experience in running a business by working in the school-based enterprise. This isn’t just a school store! Students develop marketing plans, implement business models, and operate entrepreneurial start-ups all without leaving the building. Brighton operates “The Paw”, Howell the “Kilt Shack”, Fowlerville the “Coliseum” and Hartland “The Eagles Roost”.

All three programs promote entrepreneurship through the development of business start-up plans and regular interaction with area business owners.

DECA champions

DECA Marketing Club

Preparing emerging Leaders and Entrepreneurs in marketing, finance, hospitality, and management in high school and college around the globe.  DECA connects the classroom to the “real world” while promoting competition and leadership.

Available Courses

School Program Instructor Contact High School Credit Post Secondary Credit
EntrepeneurshipBrent Luplow810-299-4100
luplowb@brightonk12.com

4th MathFerris State University, Baker College
EntrepeneurshipStephanie Ritter810-626-2394
stephanieritter@hartlandschools.us

4th Math, Visual Performing Applied Arts, Online ExperienceFerris State University, Baker College
EntrepreneurshipRobert Klein517-540-8300
klainr@howellschools.com

4th MathFerris State University, Baker College
Marketing 1Tanya Clark810-299-4180
clarkt@brightonk12.com
https://www.brightonk12.com/Domain/555
4th Math, VPAA, 2nd Global Language, 3rd ScienceFerris State University, Baker College
Marketing 1Leslie Loughman517-223-6148
loughmanl@fowlervilleschools.org

4th year Math, VPAA, EconomicsFerris State University, Baker College
Marketing 1Jamie Riley810-626-2252
jamieriley@hartlandschools.us

VPAA, EconomicsFerris State University, Baker College
Marketing 1Tim Olszewski517-540-8300 ext. 81397
olszewskit@howellschools.com

VPAAFerris State University, Baker College
Marketing 2Tanya Clark810-299-4180
clarkt@brightonk12.com
https://www.brightonk12.com/Domain/555
4th Math, VPAAFerris State University, Baker College
Marketing 2 Leslie Loughman517-223-6148
loughmanl@fowlervileschools.org

4th MathFerris State University, Baker College
Marketing 2Stephanie Ritter810-626-2394
stephanieritter@hartlandschools.us

4th Math, VPAA, 2nd Global Language, 3rd ScienceFerris State University, Baker College
Marketing 2Tim Olszewski517-540-8300 ext 86137
olszewst@howellschools.com

4th Math, VPAA, 2nd Global Language, 3rd ScienceFerris State University, Baker College
Marketing RetailingJamie Riley810-626-2358
jamieriley@hartlandschools.us

4th Math, Visual Performing Applied Arts, 2nd Global Language, 3rd ScienceFerris State University, Baker College
Virtual Enterprises International